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Challenges in B2B Marketing – What Bothers A B2B Marketer?

B2B (Business to Business) is a red ocean filled with thousands of hungry sharks pounding every single pound of available meat. This is very competitive environment, and a business faces many...

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Are Packaged Beverage Drinker More Concerned About Environment

The question posed in the title of this blog post sounds absurd because environmental concern or no-concern has nothing to do with beverage industry. But the fact is contrary to what we tend to think...

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US Advertisers to Spend $ 1.7 Billion on Facebook Like Ads

The United States is going to invest 1.7 billion dollars from its online advertising budget on social networking ads (on ads shown on Facebook and other social networking sites) in 2010. This sum may...

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How to Gain SEO Mileage from a Press Release?

Believe it or not, a press release is an excellent tool to get you better search engine ranking. It can elevate your search engine presence and that too without disturbing the decorum of a press...

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War of the Search Engines – Google gaining its Lost Ground

All the excitement of Bing is slowing down, and it seems, the honeymoon period is over for Microsoft’s ambitious search engine Bing — MSN turned Live turned Bing. According to a monthly study, comScore...

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How Respected is Email Marketing Across the Board?

In the recent months, MarketingSherpa has conducted quite a many researches to find out how various marketing tools are perceived by different organizations, particularly at the budget time when they...

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Will Mobile Really Be the Future of Marketing?

This is the question which bothers marketers who do not invest in mobile marketing. It equally bothers those who are using it, not because of the belief in the future of this medium, but because of the...

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SEO Tactics Employed by B2B Marketers

No matter who you are and how big your company is, you have to optimize your website for search engine visibility, if you have anything to do with the Internet — which everyone has one thing or other...

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Does The Means of E-mail Delivery Effect Relevancy?

From time immemorial, marketers have been arguing about the effect of delivery mechanism on the relevancy of the mail message. Marketing folks have kept themselves involved in such discussion to...

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PPC Strategy Chart – Which Tactics B2B Marketers Is Uses the Most

Content creation and promotion are two most important activities that any marketer can do to keep his or her business afloat on the Internet. When it comes to promotion, SEO and PPC are two of the...

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Why Do You Need a Website?

I know you will not believe that people are still asking this question. The teens and youths around has made us believe that everyone is now aware of the power the Internet possesses, and how much...

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Blog with a Friendly Face – Part 9

A blog is considered a friend not only because it shares information with us, but because it shares it in a way that touches us personally. Like a friend, a good blog entertains us while telling us...

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Is the Honeymoon Over for Bing?

After eating up shares of Google and Yahoo! Search, Bing appears to have become satiated. The growth rate of the Microsoft baby has slowed down in February. According to a recent report by comScore...

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Small Companies Game for in-House SEO and Big Ones for Outsourcing

Search engine optimization (SEO) is a time and money consuming work. In its 2011 Search Marketing Benchmark Report — SEO Edition, MarketingSherpa, a leading online marketing agency, has found that...

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